SEO: Why You Should Not Come Last On Google Search.
Do you have a problem with the silver medal? Here’s what I mean: You win the gold, you feel good. You win the bronze and you’re like ‘at least I got something’. Then you win the silver and that’s like ‘congratulations, you almost won’. Better still, ‘of all the losers, you came in first of that group. So, you’re the number one loser and no one lost ahead of you. That’s exactly how coming last on the Google search page is. You either fall within the first four searches or you’re totally none existent as long as 90% google users are concerned.
What is SEO? Search Engine Optimization is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Organic results are simply natural results, they are not induced in anyway whatsoever. High ranking pages in Google have higher CTR (click through rates); this is because people don’t want to scroll for too long and they are often good content.
I assume you know how people started to create the first websites on the World Wide Web back in the 90’s, and how they quickly realized they could make money off them. As search engines started getting used more & more, website owners were trying to figure out how to make their websites show up in their search results. Thus, the practice of SEO was born.
For the sake of understanding the value of showing up on the first page of Google versus the second page, here’s a fact. According to a research, a sample of over 8 million clicks shows that over 94% of users clicked on a first-page result and less than 6% actually view the second page and select a result displaying there. These first results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject.
However, if you’re running a business website, you definitely have an existing understanding of how important it is to appear on the first page of search engines. Among a host of search engines, Google accounts for nearly 67% of the searches being performed within the U.S. No wonder individuals keep trying to figure out how to get their sites to rank higher on popular search engines return list. Well, if you rank on the first page on Google, you’re far more likely to get traffic. This is because up to 94% of people click on a result on the first page. So the goal here is getting people to click and to do this, SEO is a critical recipe.
Come to think of it, whenever you need to learn something quickly online, do you ever go to the second page? Well, except you don’t find what you want within the first 3 results, you could go further. So it’s more like you don’t exist if you fall on the second page. Actually, it’s smart not to have a content than to have one that appears on the 3rd page. Who goes there?
In order to get your SEO straight, there are certain things you have to put in place. You need to understand the kind of audience you want to attract and depict the kind of words they would search for. The right thing is to work around this context; tools like Google Analytics help. Also, creating relevant back-links constitutes a big part of your SEO journey as well as a call to action phrase. Users often click on the call to action phrases like ‘buy now’, ‘tweet this’ rather than keywords, so keep this in mind while creating your content.
I can’t help but magnify the value of content in your website; Content is king and as long as you have good content and SEO, your problem is half solved. The truth is people are looking for information that would help their very urgent needs and its Google’s job to make that happen. They have to get the audience to come back, so they can’t afford to include content that wrecks the show. Always keep in mind that you need organically created content with strategic keyword placement for Google to recognize the relevance of your site. This is very important.
One truth we have learned over the years as far as Google is concerned is that ‘change is dominant’. The Google algorithms are subject to constant change and you need to get acquainted with this change as much as you can. Missing out of one update could move your page over to the sixth. I’m sure you know what that indicates. So, if you feel it’s too much work on your hands to handle all of this stuff, you could either hire someone or just do it yourself; it would really make a world of difference.
Do you have any other thoughts about SEO? Let’s hear from you!