Want To Know The Truth About Best Practices? Read This!

• The best time to post is between 12 pm and 4 pm

If you run a business page, you can always look out for the “insight” button, it would help you discern the best time to post based on how often your audience come online. In most cases, the time frame you see online works for the blogger or whoever put up the content, it has been proven and tested for his or her account, so it definitely wouldn’t work for yours because you have a totally different audience.

• Posting consistently is more important than posting quality content

This is so false and I always wonder why this is even referred to as a best practice. Why would anyone decide to post inferior content and expect to get a reader intrigued? Here’s the deal; if you keep posting crap (this covers pictures and content), you’d get less engagement.

On the other hand, if your content is well constructed, and your images have great quality, people would be interested even if your posting schedule is scanty.

Looking at this from another angle, in Nigeria, we are mostly taught to build strong connections and this is solely because it works here. In some other countries, connections probably don’t work because they have a strict protocol that can’t be compromised.

Therefore, the pep talk that would be dished out to an American youth would be different from what a Nigerian youth should be fed with.

So, the fact that Apple “did it” or “used it” doesn’t mean it’s a great decision for your project execution or logo design. Although best practices change a lot of lives, it doesn’t change the fact that true innovation constantly questions and challenge the status quo.

Just because it worked for a host of companies doesn’t mean it’s perfect for yours, you don’t have to buy it all the time because it came from the most trusted guys in the industry.

Finally, always question the process, promote a team and culture that encourages dynamism, embrace risks as well as new ideas. To make this easier, always get feedback from clients, observe their actions and use their point to create optimal solutions that work and can also be adopted.